For investors
The wedge is shooting.
The market is human movement.
500M+ basketball players already film themselves. Coaching elite enough to interpret that footage reaches almost none of them. FilmRoom closes that gap with a phone, and the same stack scales to every sport where a camera can observe motion.
Read the case ↓Sources: FIBA global participation census · NBA + international pro league rosters (EuroLeague, ACB, LBA, CBA, B.League, NBL, PBA, BAL) · NCAA participation reports · NFHS high school participation data. Counts are rounded; personalized film coaching defined as structured per-player video review with form/decision feedback, not generic shot tracking.
What we're betting on
Four bets, one product
Each of these is independently true. Together they're the case for FilmRoom, and for vertical AI in sports broadly.
No hardware to ship. The camera is already in every player's pocket, at every level, in every country. Acquisition is a content/community problem, not a logistics one.
Personal-baseline coaching is a different product than textbook form analysis. Every athlete who trains with FilmRoom makes the model better at coaching that athlete, and the dataset compounds across the league.
The underlying CV + game-context stack is sport-agnostic. Basketball is the wedge, and the same engine extends to football, soccer, tennis, strength training, and physical therapy with model-side work, not a rebuild.
D1 player at Duke, ML engineer at Microsoft, coach to 100+ athletes across the US and Nigeria. Lived both sides of the problem and shipped production AI at scale.
Where we are
Pre-launch. V1 imminent.
V1 ships shooting analysis
Personal baselines, 26-point pose tracking, automatic make/miss detection, shot-by-shot metrics. The skill with the clearest signal and the highest reps. The foundation everything else builds on.
Waitlist building in public
Players, coaches, trainers, and parents are signing up across multiple regions before any paid acquisition. Investor-tagged signups route directly to the founder.
Roadmap is sport-agnostic
After V1: finishing, ball-handling, defense, team sets, full game analysis. Beyond basketball: any sport or skill where a camera can observe human movement.
Raising soon.
If you invest in vertical AI, sports tech, athlete tooling, or the long arc of computer vision in the physical world, we'd love to talk.